🧠 When Content Feels Like a Second Job

How to use your buyer’s words to write less, say more, and finally get off the content hamster wheel.

TL;DR (in 5 bullets)

• If content feels like a second job, you're not alone—and you're not broken.

• The real problem isn’t content volume. It’s guessing what to say every week.

• Voice of Customer (VoC) flips your workflow: you collect what your buyers already said, then repurpose it.

• One 15-minute weekly habit (The Weekly Sweep™) can feed your content for the whole week.

• If you want to start small, try the Saved Sweep Starter Kit. Ready for full content systems? That’s where PRO lives.

The Problem Isn’t You. It’s the Way Content’s Taught.

"I didn't leave my 9-5 to become my own unpaid content intern." Sound familiar? If you've ever felt that, you're not alone. That feeling's on repeat for so many of us, and it's because of how content is sold to creators, coaches, and service providers: pump out more posts, get more results.

You start with that spark, right? All excited. But then a few weeks go by and suddenly you're:

• Rewriting captions a dozen times.

• Bouncing between Canva, Notion, and Google Sheets like it’s a full-time job.

• And wondering why you're totally wiped out but still not getting anywhere.

Here’s the honest truth: You're building content from scratch, every single week. That's not creative. That's just plain cruel! And honestly, who has time for that? Let me tell you, there's a better way.

Where the Burnout Comes From (Spoiler: It’s Guesswork)

When your content strategy sounds like:

• “What should I post today?”

• “What’s hot right now?”

• “What does the algorithm want from me?!”

Babe, you’re building on quicksand. Every post is a shot in the dark, and frankly, you don’t have the time (or the brain cells) for guesswork anymore.

But here’s the secret, the thing nobody tells you: Your buyers already spilled the tea on what they want to hear. It’s in your DMs. It’s in your emails. It’s in those Calendly forms. It’s even in your reviews! You just haven’t set up a system to grab it, organize it, and actually use it.

That’s where Voice of Customer (VoC) swoops in to save the day.

Voice of Customer 101 (The Calm Version)

Let's simplify this, shall we? Voice of Customer is all about using the actual words your people are using to guide your content. Forget those fancy copywriting formulas, or what you think sounds super smart. We're talking real words, from real people.

Where does this good stuff live?

• DMs: "I've been meaning to ask you about…"

• Inquiries: "I'm stuck on…"

• Discovery calls: "Honestly, content feels like a second job." (Sound familiar?)

• Feedback: "This was the first time I actually finished a freebie."

• Comments: "Wow, this hit hard."

The real secret? You don't have to rewrite these golden phrases. You just tag 'em once, then build your content around 'em. It's that simple, fam.

The Weekly Sweep™ (15 Minutes. Big Results.)

You see, the best content comes from the real, raw words of your buyers. Those actual phrases they use when they’re talking about their struggles, their desires, their breakthroughs? That’s gold, pure gold, for your content.

Let me walk you through The Weekly Sweep. It’s a quick system I created and it takes literally 15 minutes of your time. The results? HUGE!

Here’s the breakdown, no gatekeeping here. The Weekly Sweep™: Your 15-Minute Content Goldmine.

Once a week, set aside just 15 minutes. That’s it. In that time, you’re going to:

• Open up your VoC (Voice of Customer) tracker. This could be a simple Google Sheet, a Notion page, whatever works for you. Just a place where you keep track of customer interactions.

• Scroll through recent calls, DMs, social comments, survey responses, and email replies. Pay close attention to what people are actually saying.

• Copy/paste the exact phrases your buyers used. Don’t paraphrase. Get the real deal. Those emotionally-charged words? Those are the ones that resonate.

• Tag each quote by theme. This is key! Think about what core struggle or desire that quote reveals. Is it about “burnout”? “Not enough time”? The “posting daily myth”? Tag it up!

Now, instead of staring at that blinking cursor on a blank Google Doc, wondering what in the world to write, you’ve got a whole bank of real, emotionally-resonant ideas at your fingertips. You’re not guessing anymore. You’re working with what you know your audience cares about.

Let’s look at an example:

Imagine one of your buyers said, “Content feels like a second job.” From that one, single quote, you can generate an entire universe of content:

• Hook: “You didn’t start a business to be your own unpaid content intern.” (Boom! Instant relatability.)

• Subject Line: “If content feels like a second job, this is for you.” (Clear, direct, and speaks to their pain.)

• Carousel Slides (or bullet points for a blog post/video):

1. Crafting content should feel like a joy, not a never-ending chore that drains your energy. Your business is your passion, and the stories you share should always add to your fulfillment, never your burden.

2. Listen, constantly guessing what content will hit is exhausting and honestly, just a never-ending chore. That guesswork is exactly what makes content creation feel impossible to keep up with.

3. Babe, it’s not you or your creative genius that’s failing here; it’s the lack of a solid, repeatable system. You need a process that works for you, so you can stop the endless struggle.

4. Unlock content success by truly listening to your ideal buyers and gathering their exact words about their struggles and desires. This isn't just research; it's capturing their authentic voice to inform your strategy.

5. Stop stressing about starting from scratch; you're just using what your audience has already told you. This way, every piece of content you create is a mini-masterclass, giving them real, actionable insights they can use today.

One quote. One quick sweep. Five pieces of content that hit home. And the best part? You didn’t have to “come up with” any of it. You just listened. And that is how you become the content expert your audience truly needs. Go on, give it a try! You'll thank me later.

VoC Works at Every Stage of Awareness

Whether your audience is just beginning to define their challenges or is prepared to make a purchase, Voice of Customer (VoC) insights meet them precisely where they are in their journey.

Here's how customer quotes align with different content stages:

Your goal isn't to persuade, but to reflect their existing feelings and concerns.

How to Start Your Own Weekly Sweep (15 Min Setup)

You can do this today—no tech overhaul required.

Your 15-minute setup (seriously, that's all it takes):

1. Grab a fresh Google Sheet (or use the one I hooked you up with in the Saved Sweep Starter Kit).

2. Set up three columns: Quote, Tag, and Format Idea. Easy peasy.

3. Now, dive into your inbox, those call transcripts, or even your DMs. That's where the good stuff lives!

4. Copy and paste five quotes that really hit home. You know the ones.

5. Tag 'em up with themes like: time, burnout, content stress. You're basically building your own little idea library.

6. Then, just jot down one or two post ideas that each quote sparks.

And just like that, boom! You've got a mini-idea bank that came from actual conversations, not just guesswork. Now you know what to talk about!

Babe — You Don’t Need to Be a Content Machine

Let's talk about this "content machine" pressure. You do not need to post daily. You do not need 90 days of content stockpiled before you even post a piece of content. And honestly? You do not need more ideas.

You just need the right ones. And guess who already gave 'em to you? Your buyers, that's who! What you're looking for is already right there. It's time to actually use it!

🧰: Common VoC Mistakes

• ❌ Paraphrasing quotes to "sound better"—cut it out, they said it best the first time!

• ❌ Only collecting VoC during launches—nah, this isn't a one-and-done thing.

• ❌ Not tagging your quotes by theme—you're making future you work harder!

• ❌ Treating VoC like a folder, not a workflow—it's a living, breathing part of your biz.

• ❌ Ignoring what buyers actually say in favor of polished copy—stop trying to fix what isn’t broken.

💬: Swipe This VoC Capture Prompt

"Hey! I'm always looking to make my content even better. What's something you've heard me say—or asked me about—that really stuck with you?" Copy. Paste. Send. That, my friend, is your next VoC quote. It's that simple.

🪄: From Quote to Content

Quote: “I don’t have time to be online every day.”

Hook: “Daily content is a myth. You need a weekly sweep, not a daily sprint, to actually get things done.”

Subject line: “This made me stop posting daily (on purpose)”

Carousel S1–S5:

1. Daily content is a lie

2. You don’t need more posts

3. You need better raw material

4. Your buyer already gave it to you

5. Save it. Sweep it. Use it.

🧡 Your Next Step

If creating content feels like a second job, then it’s time to stop with the guesswork and start working smarter, not harder.

The Saved Sweep Starter Kit (it's a freebie, and it’s a Google Sheet, so you know it’s easy!) gives you a plug-and-play workflow. This means you can start capturing and tagging those gold-mine buyer quotes every single week. Imagine, no more scratching your head wondering what to say!

Ready to stop feeling like content creation is a second job and start dominating your niche with ease? The PRO system isn't just a solution; it's your complete content transformation. Imagine: building full-blown remix libraries, example banks, and those magical plug-and-play templates for everything from your killer hooks to irresistible subject lines. Then, the PRO Vault (in Notion) becomes your secret weapon, your next boss move for content mastery.

No pressure, just pure systems that will make your content creation a breeze. You deserve content that works with your beautiful brain, not against it. Trust me on this one.